“Every interaction in any form, is branding.” -Seth Godin

“A brand is a promise. A good brand is a promise kept.” -Muhtar Kent

“Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.” -Jim Mullen

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” -Simon Mainwaring

 “Your brand name is only good as your reputation.” -Richard Branson